Back in October 2021, PROCLUB linked with Shirt King Phade at Varsity Los Angeles for a special pop-up celebrating 35 years in the game. The event brought together two names with roots dating back to 1986, honoring the history of Shirt Kings and the impact Phade has had on hip-hop, graffiti, fashion and street culture. The day featured a Shirt Kings gallery, classic cars, music, food and a Paid in Full screening, giving people a chance to experience some of that history in one place while celebrating the generations that have continued to carry it forward.

The pop-up also marked the original release of the PROCLUB x Shirt King Phade long sleeve, featuring Phade’s hand-drawn take on the PROCLUB logo in his signature airbrush style. What started as a celebration of 35 years became a moment that connected both brands through the same era, the same communities and the same culture that helped shape them. Looking back, this was more than just a release. It was PROCLUB and Shirt Kings coming together to recognize where we came from, the people who helped build the foundation, and a history that continues to influence what we do today.

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