Mister Cartoon standing in a studio beside an airbrushed tee

ProClub × Willy Chavarria

Willy Chavarria

PROCLUB and Willy Chavarria elevate California streetwear through oversized tailoring, refined construction, andPROCLUB’s iconic heavyweight essentials.

"ELEVATED ESSENTIALS ROOTED IN WORKING CLASS CULTURE"

The visual language of the collaboration balanced luxury fashion with the honesty of everyday streetwear. Oversized tees, wide leg pants, cargo silhouettes, and heavyweight basics were reimagined through Willy Chavarria’s signature tailoring and proportion while preserving the DNA of PROCLUB. Editorial imagery leaned cinematic and emotional, highlighting real people, cultural pride, and the beauty within working class communities often overlooked by fashion. Rather than chasing trends, the collection focused on silhouette, identity, and storytelling.

The release carried the energy of California neighborhoods into international fashion spaces while maintaining the accessibility and familiarity that made PROCLUB a staple for decades. The collaboration stood as a bridge between street level authenticity and modern luxury fashion, proving that garments rooted in community and culture belong on the world stage.

LIVING LEGEND

“California streetwear elevated through culture, tailoring, and community-rooted design.”

- LA TIMES

"ELEVATED ESSENTIALS ROOTED IN WORKING CLASS CULTURE"

The PROCLUB x Willy Chavarria show tees became a defining symbol of the collaboration’s global reach, carrying the energy of Los Angeles streetwear into Paris and New York Fashion Week. Built on classic PROCLUB heavyweight silhouettes, the tees were reinterpreted through oversized proportions, bold graphics, and runway styling that reflected Willy Chavarria’s cinematic approach to fashion. Worn throughout backstage moments, runway presentations, and street style coverage, the garments bridged everyday California essentials with the world’s highest fashion stages. What made the pieces resonate was their honesty.

The same heavyweight tees tied to neighborhoods, workwear, and street culture in Los Angeles were now being elevated within international fashion spaces without losing their identity. The show tees became more than runway merchandise. They represented the growing influence of Chicano culture, working class style, and West Coast streetwear within modern luxury fashion.